A good web design will attract many clients to your company or business. If you are practicing some of the principles that used to work several years back, you might be hurting yourself by making your users frustrated by the experience in the website. Have a look at the following principles that might help you develop that website that your law clients will feel comfortable with.
Have simple leads These leads should be in such a way that they offer a simple guide to the client. Having Emails names and phone numbers to your form might be much. Majority of the clients or the visitors will walk over the fields Zanes Law is one of the website that uses this idea to reach its customers with ease.
One goal one plan is crucial for any website design. This is also termed as the attention ratio. One the goal should be included per page. Taking for example “sign up for free consultation” when you add other components to this button it will catch less attention. When you include more links and buttons to your original button the button will tend to grow weak.
Use emotive copy. Although many people say that law website will need a hyper-professional way of developing their website, this is not true. All the same the website should portly a given level of professionalism but should have some elements of emotions in it Compare these two statements. We offer knowledgeable child custody lawyers services, and, are you afraid that you will lose your child in divorce? The second statement will catch the attention of more clients than the first one. Zanes Law has benefited much from this kind of approach.
It is also vital that you add social proof to every page of your website. New customer will gain the trust of your services when you include the reviews and testimonies in your website.
It is a great idea to optimize your website for search engines. The backlinks that you use should be properly defined. Search engines will neglect suspicious links and recognize the strong organic links.
Avoid sending you law clients to the home page. These are one of the things that most people normally neglect. You should drive traffic to the page where there is a specific product rather than the home page this will help you increase sales. This is a technique used by Zanes Law to get more orders.
Always make sure that your blogs are live. When a person pops in to your website and notices that you have not updated your website since the last two years, he or she will be very disappointed with your services. see the rate at which Zanes Law post its blogs.
Last but not least avoid stock images. Zanes Law uses original, interesting photos to create more attention to law clients.